Cycling’s Social Dilemma
Published in
6 min readApr 5, 2021
Cycling has a social problem.
Since COVID lockdowns forced folks outside, the bike industry has experienced a boom like it hasn’t experienced in 40 years. While supply has not kept up with demand, smart shop owners have gotten flexible and built bikes from older and used frames and components. Co-op programs have popped up all over and there are more butts on bikes than ever.
